Not a day goes by when we don't see Twitter and Facebook as being talked about as an essential social networks for bloggers to invest time in – but in the past few months I invest a little extra time in another social network – a that I wonder if some have forgotten about a little-LinkedIn.
I've long had a LinkedIn Account (I'd love to come with you) but I don't really know what to do with it for a long time-but the last time I'm seeing more and more opportunities in the network. Let me quickly to name a few:
In the last week I set ProBlogger as a ' Company ' on LinkedIn. I always knew that you could do this but didn't see the point, that was until I saw that you also read your company's products can add on LinkedIn. I now have all of the ProBlogger eBooks (and the hard cover ProBlogger book) as products on Linked In.
The cool thing about it is that you also recommendations for those products from your LinkedIn network that helps to build social proof can search for your products. For example, check out the ' 31 days to build a better Blog "recommendations in all.
Start a ' group ' on your blog topic-it can open up opportunity for you to be a leader and authority in the niche and offers some interesting networking opportunities (join the group from ProBlogger here).
I'm still in the process of exploring this more but LinkedIn today that most news from around LinkedIn (and Twitter) aggregates recently have set up. It breaks it into categories and let those who share the view and save what they are reading. I been using LinkedIn today as something of a news reader last time but today when TechCrunch announced that LinkedIn have become their 2nd largest source of social media traffic (bigger than Twitter) it struck me that there are opportunities for publishers to generate traffic from it. Get merged involves putting a LinkedIn Share button on your site and you'll probably have to be on any topic that is relevant – but it would be worth exploring (more details on how to do this here).
One of my most successful experiments on LinkedIn has been in identifying people to write guest posts for my photography site. The search features on LinkedIn help you to hunt down people on topics of expertise and to send e-mails-I've gone on hunts for a variety of photographers in the past few months and they sent messages to see if they are writing a guest post for me (or are considering would be to consider interviewed) and it has given me some great posts landed.
Finally, there is the common status update function that most of us familiar with – similar to Facebook and Twitter. There are all kinds of possibilities here to share links to your posts, to share links to other sites, questions to ask and generate discussion etc.
Just as I was about to hit publish on this post I noticed that Lewis Howes (Lord LinkedIN) has a special running his fantastic product – LinkedInfluence at $ 97 for his 4 Module series on how to use LinkedIn effectively education.
If you're looking to increase your LinkedIn features I would like Lewis and his teachings to you recommend.
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