This guest post is www.casseracommunications.comby Melissa Cassera of.
You write a blog post. You post it. You tweet, Facebook, Digg, Stumble, and any other type of online promotion to Super size your presence.
What you're missing?
Promotion of "offline" using a big influencer such as a national magazine a snow storm can bring traffic to your blog. Not only is it great for exposure to your name inked on the glossy pages of a national magazine, it lends the credibility and the adoption of a national magazine claims that you have the best blog on the block.
Read on to learn how to sing your praises national magazines of the roof can get.
Picture used with permissionMagazines have millions of readers. Literally millions.National magazines are also recognised at national level brands. They have grown a reputation for excellence and a considerable amount of power for those who are fortunate enough to grace their pages.
Bloggers have leveraged national magazine publicity in six and seven-figure book deals, high-paying speaking engagements, corporate sponsors, and scored attracted fancy commanded top-dollar for coaching and consulting services.
Magazine publicity is like winning an Emmy, Grammy, Tony or Academy Award. It offers instant credibility and high profile status.
Some magazines Highlight bloggers individually. Other magazines as expert sources for their story will interview bloggers. (Example: Melissa Cassera of droves of Casseracommunications.com said that national magazine publicity brings new readers to your blog).
For example: the Glamour Magazine August 2011 part contained seven fashion bloggers in their article "Dress Like a do every day." Different bloggers throughout the issue INC. magazine's July/August 2011 topic also featured as expert sources.
Understand turnaround times. Magazines work anywhere from three to six months of the issue. That means that you should be pitching for the december issue in August. So, get crackin'!Finding the right contact. Check the mast at the front of the magazine to note the appropriate section editor (beauty, fashion, technology, food, etc.). Always work from the bottom up (please contact the associate or assistant editor in place of the Executive or senior editor).You can also look at the name rules for individual articles. Magazines hire freelance writers to produce content, and these people are always interested in good sources and stories. Google their names and get in touch.So much effort into your pitch as you write your blog posts. Read the magazine and highlight the sections that would have on your blog and/or using you as an expert source. Know of the magazine Show and readership inside and out. (Quick tip: Search the magazine's online media kit that includes demographic info and other readers, as well as an editorial calendar marking specific topics they will pick up in the future).Building a relationship. Your goal is to gain publicity for running your blog in this offline channels. Your first contact with an editor should be a warm introduction to you and your blog and a newsworthy angle that would pique their interest to write about you. (Example: I am a blogger career and would like to discuss the latest trend of unemployed told not to apply for employment. My take on this is. ...).Offer to cover of the magazine on your blog. Ask the editor if they would participate to an interview for your blog. This is a great way to build a budding relationship and to offer them a bit of promotion. (Example: a fashion blogger would interview a Vogue editor, click the three hottest trends for fall).Promote away! First things first — you want to blog about your national magazine covers. Not automatically assume that all your readers will see. Let them know how super fantastic you are to be in [insert favorite magazine name].
A "fame cluster" add to your homepage. If you have no idea what that is my homepage , check out and look at the small cluster of media logos. You can also press page with all your media start shout-outs.
Last, your new readers welcome. If you know that your position in the Entrepreneur Magazine comes out in November (which means it will probably hit newsstands in mid-October), add a little line to your home page near your RSS feed or opt-in offer that says, "Welcome Entrepreneur Magazine readers! Sign up here to stay in touch. "
Action: the # 1 magazine you want to have your blog in the comments below post. Enter the above advice to make it happen.
Melissa Cassera is a publicity expert that bloggers and other small business owners score millions of dollars in free advertising using the power of publicity. You can her free eBook on how to download the Media like a Pro http://casseracommunications.com/newsletter/ Pitch here:
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