The holiday season is probably the best time of year for you to really cash in on your web store. But, making the most of the holiday shopping rush takes some careful consideration and planning on your part. If you want to really make this holiday season special for your business, then read over these seven tips for making your web store stand out during the holidays:
The holiday season always proves to be a very stressful time when it comes to getting gifts to their recipients on time – not to mention the added cost of shipping when purchasing from online stores as opposed to local retailers. Advertising free shipping is a great way to bring holiday customers in and inspire them to choose from what you have to offer.
Your SEO should be tweaked for the holiday seasons. After all, holiday shoppers generally conduct searches using holiday keywords. Therefore, it pays (literally) to add some keyword-rich, holiday-themed content to your web store, as well as update your titles and tags to reflect the holiday theme.
Create a holiday newsletter and send it out to your email contacts list in order to attract holiday shoppers to your site.
Make it super-easy for shoppers to find a suitable gift (and hang on to shoppers who can’t make up their minds)by offering gift cards. Gift cards are also a great way to gain new customers (as some recipients of your gift cards might never have heard of your store before).
Give your website a holiday makeover. If you can’t afford the time or money to deck the whole site out, then at least give your home page some holiday flair.
Be sure to add a special menu for holiday items. Also, take note of what you feel are best-selling holiday items and feature them on your home page for easy customer access.
Shopping for the holidays is hectic. There is a lot to buy – and a lot of people to buy for. Make it easy on your customers by laying it all out on line in a way that is easy to find and understand. Include shipping dates, return/exchange policies and refund information in plain sight on your home page.
There is a lot to do to prepare your web store for the holiday season, but it is well worth it. The existence of your website won’t matter if you don’t make sure people know about it. Make the most of your online presence by following these tips and watch the holiday cash roll in.
About the Author: Donna Collins loves doing her holiday shopping online and is always looking for the most user-friendly web stores around. This year she’ll be shopping for Samsung phones, tablets, and other tech devices for her teenage sons!
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