This guest post is by Kevin Muldoon from WordPress Mods.
Most of you will be aware of the most popular business models for blogs. A large majority of blogs is dependent on revenue from advertising such as banner ads and paid reviews. Once a blog has been very successful, its owners usually branch out and physical and digital products to sell membership such as books, courses and premium content. Many successful bloggers use just their blog as a platform for their own advisory services.
It is important to do a little research into what business model suits you and your blog, when it comes to the way you make money through blogging. When I got my WordPress blog a year or so ago launched I decided to take a magazine model and make money through banner ads, to add reviews paid once the site is more successful.
Once the site is located, I will be in a good position to sell products through it, has also in the same way that Darren launched its fantastic blogging workbooks via ProBlogger and the hugely popular ProBlogger book.
Most blogs fall into the 10 Blog business models that Skellie talked about a couple of years ago, but there is nothing stopping you something a little different.
A good example of this is WP-Candy (one of my favorite blogs about WordPress). Well designed and updated regularly with great content, adopted his owner Ryan Imel the magazine model for WP Candy, although he did things a little differently. In place of the sale of banner ads, WP Candy has managed to remain ad-free with the aid of a so-called "Powered By" System.
The "Powered By" system is quite straightforward. Each blog post has a small link at the bottom stating that "Powered" the post. It is very similar to those that allow advertisers to sponsor a post, but there is one of the most important difference is: instead of the link to the website of the sponsor, it goes to a thank you page on WP Candy that tells you more about the site and the number of posts the sponsoring company has sponsored lists (take a look at the biggest contributor for an example).
Advertisers have a number of ways to let them stand out on the site. Only $ 5 per month you get a link in a post thank you each month, while a one-time payment of $ 50 you a permanent "Powered By" link on a post and a thank you in the weekly podcast will give.
Sceptics can look at the business model that WP Candy has adopted and say that everything she does is sell text links instead of banner ads. Maybe this is the case, although they have not broken any rules, they are simply a link to a special page for sponsors and the links on this page are encrypted "nofollow".
So is what they have managed to achieve offer a unique way for advertisers to market their products and services, while removing all banner ads from the site, making the reading experience more enjoyable for the reader (something that Leo Babauta also did with Zen Habits).
I'm not encouraging you to the "Powered By" system that WP Candy has created. What I encourage you to do is be more creative with the way your money through your blog.
Build a more personal relationship with your advertisers and encourage your readers to communicate with them.The development of high-quality products and services that are related to your blog.Grow your newsletter subscriber base, so you can communicate your readers more.Something interesting to do — something that no other blog in your niche is doing.I'd love to hear of the interesting ways that you generate revenue for your blog. Have you grown beyond the magazine business model and alternative ways to earn money through your site developed?
Kevin Muldoon is a webmaster and blogger who in Central Scotland. His current project is WordPress Mods; a blog on WordPress themes, Plugins, Tutorials, news and changes.
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