This guest post is TentBloggerby John Saddington of.
We all know that having a blog can improve your freelancing business and as an effective marketing tool for your products and services — that is given. And although it is easy to get a blog started (and a freelancing company start) it's much harder to make a dent in search engine rankings, so you can win that viewers (and new customers and customers).
And surely, we all know that every blogger begins on day number one, but it seems that some bloggers have a lot more going for them than others, right? There are some bloggers (and freelancers) who seem to get rid of the park, achievement of some phenomenal traffic and financial return very early on.
I didn't think it was possible for me to grow as fast and as effective as bloggers "who" until I tried it myself — and boy, did the work.
Within a few months, between Google PR update in January and the most recent in June of this year, I was able to achieve a PageRank 5 (from a PR 0) blog that 20-35% organic traffic see on a given month, and is only thumb of clearing 100,000 page views per month. It's not a boring blog, either, with an average of 45 comments per post!
You think I killed someone or bought a "sleeping giant" blog with mega search words, but that's not the case at all — in fact, I been able down from the last few months successes in a number of systems and strategies that I would like to share with you.
I honestly think that it is too hard to be a very trafficked, highly profitable and attractive freelance blog for marketing. Sure, it will take some serious hard work and dedication, but with the right strategies in place, it can be done. Here's what I did.
TentBlogger was not the first blog I created and it certainly won't be my last, but it was the first blog that I took very seriously content aimedthe element of the.
I took it to the limit and Categories to guide meused my. In fact, I realized that something more than eight categories would seriously cramp my efforts to a compelling array of content around specific and targeted keywords.
Some of my previous blogs had a lot more categories than this, and never reached the amount of success that I've already seen. I will never again Dilute my efforts.
Key takeaway: If you are going to make a serious dent in the universe of blogging (and the freelancing world), then you have to find compelling and unique content around a series of targeted keywords, instead of expanding your blog unique expertise to areas that you don't have to make sustainable or even passion.
Let your categories be your guide and if you find it difficult to focus your efforts, you can believe that users (and search engines) are experiencing the same challenge.
One of the things I have never done or really paid much attention to a link architect and earlier was always a master of my own content architecture.
You see PageRank, a factor of about 200 + that Google considers when they arranged and place your search in search engine results pages (SERPs), requires that your blog a paradise of links, both inside and outside.
The part that you can is the internal content areas, and to ensure that each blog post that you write has links to other sources and other pieces of content in your blog. Link to historical sources that have not yet seen a lot of "Sun" is always a great strategy- art of curationI call this the.
The part that you are not necessarily under control is the number of links pointing to your blog from outside — that is, of other websites and blogs that have decided to link to your site. But what you can do is to create content that is so in-demand, and so amazing, that the community in General can not help but link back to you. Targeted content is definitely something that you can determine.
Key takeaway: Each blog post that you create has the potential to become a link magnet, but most bloggers just don't take the time to them chaplain and add the necessary link-love that they need.
And it is okay if you don't start with that in mind! You can always go back and redesigning and adding previous blog posts for more edit links. You can also update it with fresh content, too!
Your users and the search engines will love you for it.
Your blog-brand (and freelancing business) is what you make of the and I never thought much of it until I seriously made a point as a full time blogger. When I Council of what I had previously created, I realized how random and unfocused been my efforts in terms of creating an exciting and memorable brand!
I had was a Facebook page, multiple Twitter accounts, and more than a few social networking accounts as well as media distribution properties such as Flickr, YouTube, Vimeo, and more.
What I needed to consolidate, so that was a singular and powerful presence, and it was hard! I had a lot of new accounts, let go of years of historical content so I can really consolidate. I've even changed my Twitter handle, that had more than 10,000 followers!
Was it worth it? Absolutely. I've never seen a more targeted online blogging brand, and it is really paid off. People recognize my handle and avatar on multiple different properties and it is still a pleasure to see people who do not know I had an account on a website is, in fact, "Hey, I know you! You are TentBlogger! I love your blog! "
Key takeaway: If you're going to get serious about growing your blog presence and your freelance efforts online, you should therefore seriously consider your brand presence on secondary websites and the resulting social networking properties.
It would be a difficult choice (or near-impossible for some of you) but if you're going to make a run at becoming a professional blogger, or just to take your blogging efforts to the next level, then I would seriously recommend taking it.
Do you use these approaches on your blog? I would like to hear what worked for you in the comments.
This is a guest post by John Saddington. Professional Blogger he is a who loves sharing his blogging tips, tricks, SEO, tools and practical WordPress education on the making money and through your blog!
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