They say that knowledge is power, but in the case of affiliate marketing, it can also be very powerful. In order to be successful promoting the various affiliate campaigns, you need a way to track your performance in a robust, yet easily accessible way. And one of the best solutions for that is LinkTrackr. This online service offers a wide range of tools that are custom built for all the affiliate marketers in the audience.
Its name might lead you to believe that LinkTrackr is all about tracking links, but that’s only part of the equation. Instead, this is a comprehensive solution with plenty of functionality for affiliates. They claim it is Internet marketing “made really easy.”
All the successful marketers in the audience will tell you that it is very important to cloak all of your affiliate links. This is true for a number of reasons. Many web users will be hesitant to click on something that clearly looks like an affiliate link, because it can look suspicious. A shorter URL with your own domain, however, looks more trustworthy. What’s more, a cloaked link helps to protect you from losing commissions that you should have rightfully earned.
LinkTrackr lets you use a subdomain off of their site, but perhaps more powerfully, you can also use your own domain as the redirection source. This is great for branding and legitimacy reasons. It’s also useful that you can hide your landing pages from search engines (protecting your rankings) and you can use a “social” toolbar that keeps your cloaked URL in the address bar of visitors.
I’m guessing that if you’re going to make it as an affiliate marketer, you’re going to handle more than one or two links. That’s why it’s great the interface within LinkTrackr makes it really easy to sort and search through your links.
The WordPress plugin takes this functionality to another level, easily integrating with your site or blog. You can set it to automatically replace certain keywords or keyword phrases with your affiliate links too, further automating your monetization process.
Not surprisingly, LinkTrackr also does a lot on the tracking side of the equation too. This can be done through tracking pixels, Javascript code, and so on. You can see the number of click-throughs, as well as the total conversions and the conversion rate. If you assign values to the conversions, you can see how much money each link is making too.
Perhaps one of the most powerful features of this affiliate marketing system is the simple utility for split-testing your custom cloaked URLs. What this means is that you can use and promote a single URL, but have that send visitors to multiple landing pages and destinations.
Many affiliate marketers will likely use this as a simple A-B split test with a 50/50 option between two destination URLs, but you could just as easily split that cloaked URL to as many destinations as you’d like. It’s also not automatic that the traffic is distributed evenly among the destinations, so you can give them each a custom weight too. And yes, all the clicks and conversions are tracked too, just like single destination cloaked URLs.
In the interest of continuity, you can enable cookies for these cloaked URLs too. This means that a person directed to one destination URL will see the same one if they visit the same cloaked URL again. Otherwise, they will once again be randomly assigned to one of the possible destination URLs.
At this time, you’ll find that there are four pricing plans for LinkTrackr. They all work on a subscription basis, but you can switch between any of the plans at any time. They start at $9/month for the basic plan, which includes 100 tracking links, 10,000 clicks/month and custom homepage. The most popular plan is the $39/month hyper plan with 1000 tracking links and A/B split testing. If you want more, there’s also the $69/month Xtreme plan with unlimited links, unlimited clicks, and more.
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