What About Google -1?

Dit gastpost is door Sriram Reddy van BloggingTipster.com.

Allen: Billy, waarom bent u op zoek zo somber? Uw Twitter volgeling tellen halveren overnachting? Hehe...

Billy: Nee, ik had net zo'n cheesy ervaring googlen voor materiaal voor Prof. Dwyer van toewijzing. Er was een ongebruikelijke hoeveelheid spam in de zoekresultaten. Ik had zo'n harde tijd scannen via alle deze zoekresultaten, maar ik eindelijk gevonden wat ik echt was op zoek naar.

Ik wens er een manier kon ik anderen schild in de internetgemeenschap van bezoek aan enkele van die sites die ik bezocht was — geloof me, ze waren een schijnvertoning. Als slechts er een manier die kon ik sommige van deze resultaten in Google SERPs begraven was. Pech dat Google niet geef me een optie om te ontmoedigen van mijn vrienden uit door dergelijke resultaten klikt. Zwarte hoed SEO's lijken langzaam te krijgen de betere van Google zoeken.

Allen: Ahh, ik ben het met u eens van Google is niet spam volledig uitgeroeid, maar maak je geen zorgen: Panda algoritme van Google is zeer effici?nt in het omgaan met spammers. Nog beter, de onlangs gelanceerde Google + 1 knop gaat absoluut om toe te voegen de menselijke factor dat Google de pagina rang algoritme zo ernstig behoeften. Het is een enorme stap naar het verwijderen van spam.

Billy: Hmm, ja ik moet toegeven dat ik hou het idee van + 1?ing iets. Het maakt me het gevoel meer in controle. Ik kan niet helpen maar denk van grote outfits die gaan door te bevelen hun leden naar + 1 hun eigen site via persoonlijke profielen misbruik de + 1.

Terwijl de knop + 1 SERPs in de juiste richting begeleiden zal, wens ik dat Google ook een knop-1 zou voeren te neutraliseren van het effect van de knop + 1 door sommige uitgevers gaming. Het eerste wat ik zou doen als Google vrijgegeven een -1 knop, is -1 alle spammers op mijn onderzoek voor Prof. Dwyer van toewijzing. Geloof me, ik ben zo ontmoedigd met mijn zoekopdrachten vandaag.

Allen: Whoa! Een Google -1 knop! Denk je niet dat we hebben genoeg sociale knoppen om te gaan met al?

Billy: Ik ben ervan overtuigd dat als u had een slechte ontmoeting met een zoekresultaat, u moet tip off uw vrienden en de hele wereld over, zodat ze niet hoeven te maken dezelfde fout u gemaakt — als ze kiezen om te gaan door uw aanbeveling, dat wil zeggen.

U weet wat anders ik zou graag zien op een Google -1 knop? Wen mensen-1 iets, zou het goed om te zien hun -1 openbaar weergegeven in zoekresultaten van Google als aantekeningen over de inhoud ze -1 ' ed — net als de +1s weergegeven in de resultaten.

Neem het voorbeeld van de opdracht dat Prof. Dwyer gaf ons vandaag. Iedereen in de klasse zullen zoeken naar dezelfde informatie op Google, en we zullen zeker alle websites die spam worden overkomt. Als ik werd niet tevredengesteld met een zoekresultaat, kon ik gewoon klikt u op de knop-1. Het zou dan weergegeven op mijn vrienden zoek dat Billy resultaten-1?ed dit. Hoe cool zou dat zijn?! Aangezien ik niet de link had gewild, ben ik zeker de meeste in onze klasse zou niet verspillen hun tijd op het.

Allen: Ah, dat doet me denken, ik beter zou eindigen met Prof. Dwyer van toewijzing spoedig, of ik zal kijken naar mijn tweede aarding in een week.

Billy: Bah! Voor algemeen gezochte termen de resultaten zijn in grote lijnen niet te slecht. Maar voor niche termen, heb ik gemerkt dat ik heb te besteden al geruime tijd aan het zoeken via affiliate links en doelloos blogs voordat ik vind wat ik wil.

Ik heb gehoord dat een derde van alle zoekopdrachten zijn eerst zoekopdrachten. Aangezien Google is nog steeds verbetering van haar zoekalgoritme voor query's eerst, zou hun voordeel met de hulp van mensen zoals wij te stemmen uit spam. Dit maakt een sterk argument voor een Google -1 knop.

Allen: Misschien bent u het een beetje te snel hier paniek knop te drukken. Een knop-1 zou erger dan ontketenen een brand-ademende draak.

Het zou openstellen websites voor sociale aanvallen. Organisaties zal gaan berserk - 1ing hun rivalen uit de competitie. Dit zou veel ernstiger gevolgen hebben dan gewoon de knop + 1 gaming organisaties. Dit zou veel meer dan de + 1 worden misbruikt. Geen wonder dat Facebook is niet een afkeer optie uitgerold!

Billy: Ik ben niet zeker of ik zou zorgen te maken over uitgevers-1ing hun rivalen. Google is slim genoeg om een dergelijke situatie. Ik ben zeker dat het is niet buiten hun bereik.

Enkel de manier een + 1ers identiteit zal worden gelabeld zijn aanbeveling + 1,-1s kunnen ook worden gelabeld Volksgeschiedenis profielen ook. Een algoritme van Google te geven hogere relevantie voor-1s van bepaalde profielen dan anderen die een geschiedenis van gaming knoppen hebben zou zeker de tabellen om te zetten in het voordeel van Google.

Ook, als een uitgever heeft gemaakt een merk voor zichzelf online, zelfs als een rivaal erin slaagt aan massa -1 zijn inhoud, hoe kunnen we korting van de uitgever volgelingen? Ze zou niet willen dat hun favoriete merk te zijn massa - 1ed, zouden ze? Ze zou niet aarzelen om naar + 1 te redden van hun favoriete merk.

Reddit, Digg, en Google's eigen Youtube werk op soortgelijke modellen. Ze trekken de beste inhoud tot de bovenkant van de stapel door middel van een mengsel van positieve en negatieve feedback, en zij zijn vrij bevoegde op het. We weten dat Google is kan dit nemen naar het volgende niveau.

Allen: U bent het maken van gevoel, maar ik weet zeker dat er veel bedrijven die er die zou niet comfortabel met een dergelijk model. Vooral kleine uitgeverijen.

Billy: Ja, kan er enige weerstand in eerste instantie, maar een knop-1 zal echt wonderen doen voor het Web. Stel je een universum waar er geen spam helemaal in de zoekresultaten van Google. Wat we te zien een dag zal niet doen als dat!

Bovenal zou Google worden empowerment van mensen om te kiezen wat ze willen zien. Als Google mij de optie om te beslissen wat is nuttig voor mijn vrienden en het Web gegeven is, moet het zeker geef me een optie om te beslissen wat is ook slecht.

Allen: Hmm... U maakt zin nu... maar ik ben nog niet zo zeker nog. Anyway, het al laat, ik moet gaan. Catch'ya morgen.

…Terwijl de knop Google -1 nog steeds een idee dat de meesten van ons zin is, was dit gesprek tussen Billy en Allen een poging om serieus overweegt de knop Google -1.

Wie zijn Allen en Billy? Allen en Billy (en Prof. Dwyer) zijn tekens die zijn aangevoerd met mijn verbeelding, als ik nodig had twee tekens via die kon ik weer mijn weergaven en counterviews op de knop Google -1.

Wat denk je over het idee van een knop-1? Ik zou graag willen horen je gedachten in het commentaar.

Sriram Reddy schrijft lock voorraad en draaiorgels over scherper bloggen vaardigheden op www.BloggingTipster.com. Volg hem op Twitter.

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Google might have place in a Yahoo takeover bid, Syria cracking down with US technology

Worried about monopolies? Here’s one of the bigger ones in the making that you might want to mull over a bit. A recent report in the Wall Street Journal is saying that Google might have a part to play in an emerging takeover bid for Yahoo.

Still, it’s important to keep in mind that sources were not named although the report is pretty specific about the facts that at least two companies have talked with Google about getting some assistance in buying the beleaguered Yahoo. This all comes on the heels of reports that Yahoo will in fact sell that have also driven the stock prices up. All the usual signs that something is lurking on the horizon with the company.

Here’s some more news about repression and how it all works in spite of the fact that the Internet is changing the way dictators inevitably lose their power and die. New reports are saying that Syria is using American software to censor the Internet. At the center of the storm is California’s Blue Coat Systems since at least some of their technology is being used to crack down on the dissidents in Syria that have been protesting against President Bashar al-Assad for months now. The American company is denying any allegations they sold to the Syrians willingly, but there are experts from the Bureau of Investigative Journalism in London that are saying many firms don’t always ask the right questions to avoid persecution for selling to places like Syria.

In other news, The Canada Centre for Global Security Studies at the University of Toronto’s Munk School of Global Affairs is saying that broadcasters that want to get information into countries that restrict access to the Internet need to tailor their approaches to each individual location. The recent study suggests that just having a wider all inclusive web isn’t necessarily the answer since each repressive regime often has a different way of suppressing information. The study looked at two years of BBC information and how it was censored by the Chinese and Iranian authorities.

We all need to keep an eye on the big names in censorship like the ones mentioned above and even the more sly wolves in sheep’s clothing like the Russian Interior Minister who has proposed a limit on the Internet. Dmitry Medvedev says he only wants to find ways to preserve the Russian culture and protect it from illegal activities like child porn, but there are fears that supporters of Prime Minister Vladimir Putin are looking for more strict control like the one that the Chinese impose. Does anyone remember the Cold War? It seems likely that an ex-KGB officer who happens to be in charge is pining for the good old days.

View the original article here

Get More Out of Google+

AppId is over the quota
AppId is over the quota

This guest post is by Matthew Weber of T3kd.com.

When I first started blogging in early 2010, I was relatively new to social media. I had been a member of Facebook since 2004, but I was not using it to promote myself or my content: I was using to stalk old girlfriends. When I finally joined Twitter in 2009, I was unsure what the purpose of it was. Sure, I used Twitter. I followed some feeds, some interesting famous people, and I had a few followers—most of them very special bots.

But once I started blogging in January 2010, I came to the realization that I was using Twitter in completely the wrong way if I wanted people to actually engage with me, and through me, my content.

Image copyright ra2 studio - Fotolia.com

I realized that I couldn’t just tweet out something and expect people to see it. In order for people to see my content, they would have to have a connection with me, and they would need to remember me.

I tried different ways of doing this. I tweeted more, and I started to retweet others’ content. But this was still not enough. In the end I realized that the only way for other people to have a personal stake in “Matt”, would be to have them feel like we had a relationship beyond just me spewing a lot of content at them on Twitter. I realized that if I wanted the true Twitter experience, I would have to jump in and participate and engage with other people.

I found that once I stopped treating it as a place just for sharing, and started participating and conversing with other people, not only was Twitter much more entertaining, but also the people with whom I interacted started paying more attention to my content.

Amazingly, I’m currently making the same mistake with Google+. I seem to use it only as my own personal soapbox. I spew content, and no one pays attention. I know this problem all too well, seeing as I’ve made these mistakes before.

From everything I have heard, read, and been told, Google+ is an amazing place in which to get people to talk and interact with content. I have not seen this. Originally I just thought that this was because Google+ was no good. Then I thought that it might be because Google+ is so new, and there might not be a big enough audience for my content.

Then I realized that, as usual, this wasn’t the fault of Google+. It was, of course, operator error. I wasn’t using it properly.

In order for people to interact and consume your content, you have to give them a reason to do so.

Now I know what you’re thinking: “Matt, isn’t interesting and original content enough?” No, no it’s not. I know that original and interesting content is very important. But that is not what social media is all about. Your content is not even really in play when it comes to social media.

On social media sites people are not interacting with your content, at least not yet. They are interacting with you. When I share a link on Google+, people will interact with it if they have a reason to.

The biggest reason I can give them to click on that link is to make them think that they are a part of my story. If they think that there is a social relationship between us, then they are much more likely to think that my content is important. Originality and interest only come into play once they click that link.

So how do you become interactive on Google+—or any other social media site? You have to talk to people. I know that sounds almost stupidly simple, but it’s true. When they share something, strike up a conversation with them about it. Ask them questions, and share something related. There are innumerable ways to do it, but in the end it comes down to being social.

Once you have the interactivity down with one person, you will find that they are much more likely to reciprocate that interactivity back towards you and your content.

It is this statement that I have to remember. This is exactly where I was at the beginning with Twitter, and I again need to make sure that I squeeze Google+ for all it’s worth. Google+ represents a unique opportunity not only for me to spread my content out through interactivity, but also for me to gain useful connections to others. Even more than Twitter, Google+ gives me the opportunity to garner great conversations surrounding my content. I need to start using it properly, before I miss the opportunity.

When thinking about social media, we have to remember that it is not about us. We can’t be selfish, we have to be social. Being social, whether it is on Google+, Twitter, or Facebook, means to have a two-way interaction between people. A relationship that is only one way will not last long, if it takes off at all.

Just like your personal, real-life relationships, in order to flourish, an online relationship must be cultivated and fed with communication and good times. That interactivity will make it so the people you share your content with will remember you and be interested in the things you share. So go forth and be social, my friends!

Matt is the Founder of Blogs Media Network, a collection of blog sites covering assorted content. His main site, T3kd.com, is a site dedicated to covering technology news, and providing tech analysis. You can circle him on Google+ here.

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How to Increase Conversions With Google Website Optimizer

This guest post is by Joe Burnett of Who’s Your Blogger?

“I have a pretty (un)healthy obsession with email lists. I’m constantly telling my readers to focus on growing a list of active, engaged, and interested email subscribers.”—Blog Tyrant

You can capture emails with only one ethical plan: the visitor will have to give you his or her email by typing it in.

How do you get your readers to type in their email addresses? Will you use a pop-up lightbox, a sidebar subscribe form, or a subscribe form below your posts? Maybe you’ll give your readers a small, ethical
“bribe.”

What do I use? All of them! Each and every one of my past and present blogs went through a quick elimination process to find which tactic captured the most emails.

Never ask someone which email capturing tactic works best for them. The answer depends on the style of your readers, and the niche your blog is in. Is the readers’ attention span short, do they get annoyed, and do they take time to look at their surroundings?

But on your own blog, there is a reliable way to find out which tactic works best.

Google Website Optimizer is a great tool you can use to increase email opt in conversions. It’s surprisingly easy to use and produces great feedback, graphs, charts, and results.

How do you get started? First, you obviously need to login, or create a Google account. Click the Get Started button, agree to their terms and get ready to capture so many emails other bloggers think you’re stealing them.

Currently you should be at your dashboard looking something like this…

Google Website Optimizer dashboard

Once you’re at the dashboard, click Create a new experiment.

You have two option here, and one is a lot easier to use than the other. The first option is called the A/B Experiment. You shouldn’t choose that, because it will involve completely changing the page you test, and for this exercise, we only want to change the opt-in form on our page.

The Multivariate Experiment gives you the ability to change specific section(s) on the page in isolation. In this case, we want to change our subscribe form.

Google Website Optimizer multivariate experiment

Next, you need to enter in the URL of page that you’re trying to test. This could be your blog’s home page or a specific post or page you’ve created. If you’re really daring go straight into your themes files to edit them, allowing the testing to be done on your entire WordPress blog!

The Conversion page is the location where new subscribers land after the subscribe to your blog. Both Mail Chimp and Aweber give you the option to redirect visitors back to your website after subscribing.

Setting up the experiment

Now Google Website Optimizer knows the pages that are used in the conversion process. We need to give the service access to those pages by using a little bit of JavaScript. Google will give you some code snippets, and all you need to do is paste it inside the pages you specified above.

Google Website Optimizer provides the code

Once, you’ve added all of your JavaScript tags, click, Continue to verify the tags. A small lightbox should pop up to let you know that Google found the tags on your blog.

Click Continue to verify the tags

Now it’s time to make changes to the areas of the page that you specified. You can change your opt-in form to produce a higher conversion in many ways.

Change the headline.Add a picture.Reduce the amount of textboxes. (Instead of Name and Email fields, try just an Email textbox.)Change the background color.Edit the text.Change the Submit button to something less standard.

Once you’ve made the changes you want to test, you can sit back and wait to see which opt-in form converts the most visitors into subscribers.

Below are the results for testing the opt-in form on my website. When I ran the test, I decided that whichever combination of visuals achieved the best results would be the combination I’d use on my blog.

Google Website Optimizer test results

As you can see, I created five different versions of my opt-in form. During this test, the original actually performed better than all of my other combinations, with an almost unreal 41.7% conversion rate. That’s almost one out of every two visitors signing up.

The combinations were different because of the headlines and descriptions I used. I used three different headlines along with two different descriptions:

Headline #1: How Does It Work?Headline #2: Guest Blogging Rocks!Headline #3: Guest Blogging Never Fails.Description #1: Who’s Your Blogger is an online guest post exchanging platform. We make it easy to accept guest posts, and find blogs to guest post on. Best of all, it’s fast, easy, and free!Description #2: Who’s Your Blogger has helped me land my guest posts on ProBlogger, Copy Blogger, and even John Chow. Trust me, Who’s Your Blogger has tripled my guest post production rate!

The results were:

Original: Headline #1 & Description #1 – Conversion Rate: 41.7%Combination #1: Headline #2 & Description #1 – Conversion Rate: 20%Combination #2: Headline #3 & Description #1 – Conversion Rate: 30.4%Combination #3: Headline #1 & Description #2 – Conversion Rate: 25%Combination #4: Headline #2 & Description #2 – Conversion Rate: 31%Combination #5: Headline #3 & Description #2 – Conversion Rate: 21.4%

As the results show, my original message outperformed all of my other combinations, so it would make no sense to change the headline and description.

What can I do now? Of course there are many different tests I can run on my site. I might want to do the same test over again, but spend some more time coming up with headlines and descriptions that really rock!

Have you used Google Website Optimizer before? How do you like it? Leave your opinion below…

Joe Burnett is an amazing guest blogger. He created Who’s Your Blogger? to help increase your chances of landing guest posts on popular blogs by over 534%, and to find free unique content to publish on your blog. He teaches you exactly how to guest post and build a popular blog at the Who’s Your Blogger? Guest Blogging Blog!

View the original article here

How to Increase Conversions With Google Website Optimizer

This guest post is by Joe Burnett of Who’s Your Blogger?

“I have a pretty (un)healthy obsession with email lists. I’m constantly telling my readers to focus on growing a list of active, engaged, and interested email subscribers.”—Blog Tyrant

You can capture emails with only one ethical plan: the visitor will have to give you his or her email by typing it in.

How do you get your readers to type in their email addresses? Will you use a pop-up lightbox, a sidebar subscribe form, or a subscribe form below your posts? Maybe you’ll give your readers a small, ethical
“bribe.”

What do I use? All of them! Each and every one of my past and present blogs went through a quick elimination process to find which tactic captured the most emails.

Never ask someone which email capturing tactic works best for them. The answer depends on the style of your readers, and the niche your blog is in. Is the readers’ attention span short, do they get annoyed, and do they take time to look at their surroundings?

But on your own blog, there is a reliable way to find out which tactic works best.

Google Website Optimizer is a great tool you can use to increase email opt in conversions. It’s surprisingly easy to use and produces great feedback, graphs, charts, and results.

How do you get started? First, you obviously need to login, or create a Google account. Click the Get Started button, agree to their terms and get ready to capture so many emails other bloggers think you’re stealing them.

Currently you should be at your dashboard looking something like this…

Google Website Optimizer dashboard

Once you’re at the dashboard, click Create a new experiment.

You have two option here, and one is a lot easier to use than the other. The first option is called the A/B Experiment. You shouldn’t choose that, because it will involve completely changing the page you test, and for this exercise, we only want to change the opt-in form on our page.

The Multivariate Experiment gives you the ability to change specific section(s) on the page in isolation. In this case, we want to change our subscribe form.

Google Website Optimizer multivariate experiment

Next, you need to enter in the URL of page that you’re trying to test. This could be your blog’s home page or a specific post or page you’ve created. If you’re really daring go straight into your themes files to edit them, allowing the testing to be done on your entire WordPress blog!

The Conversion page is the location where new subscribers land after the subscribe to your blog. Both Mail Chimp and Aweber give you the option to redirect visitors back to your website after subscribing.

Setting up the experiment

Now Google Website Optimizer knows the pages that are used in the conversion process. We need to give the service access to those pages by using a little bit of JavaScript. Google will give you some code snippets, and all you need to do is paste it inside the pages you specified above.

Google Website Optimizer provides the code

Once, you’ve added all of your JavaScript tags, click, Continue to verify the tags. A small lightbox should pop up to let you know that Google found the tags on your blog.

Click Continue to verify the tags

Now it’s time to make changes to the areas of the page that you specified. You can change your opt-in form to produce a higher conversion in many ways.

Change the headline.Add a picture.Reduce the amount of textboxes. (Instead of Name and Email fields, try just an Email textbox.)Change the background color.Edit the text.Change the Submit button to something less standard.

Once you’ve made the changes you want to test, you can sit back and wait to see which opt-in form converts the most visitors into subscribers.

Below are the results for testing the opt-in form on my website. When I ran the test, I decided that whichever combination of visuals achieved the best results would be the combination I’d use on my blog.

Google Website Optimizer test results

As you can see, I created five different versions of my opt-in form. During this test, the original actually performed better than all of my other combinations, with an almost unreal 41.7% conversion rate. That’s almost one out of every two visitors signing up.

The combinations were different because of the headlines and descriptions I used. I used three different headlines along with two different descriptions:

Headline #1: How Does It Work?Headline #2: Guest Blogging Rocks!Headline #3: Guest Blogging Never Fails.Description #1: Who’s Your Blogger is an online guest post exchanging platform. We make it easy to accept guest posts, and find blogs to guest post on. Best of all, it’s fast, easy, and free!Description #2: Who’s Your Blogger has helped me land my guest posts on ProBlogger, Copy Blogger, and even John Chow. Trust me, Who’s Your Blogger has tripled my guest post production rate!

The results were:

Original: Headline #1 & Description #1 – Conversion Rate: 41.7%Combination #1: Headline #2 & Description #1 – Conversion Rate: 20%Combination #2: Headline #3 & Description #1 – Conversion Rate: 30.4%Combination #3: Headline #1 & Description #2 – Conversion Rate: 25%Combination #4: Headline #2 & Description #2 – Conversion Rate: 31%Combination #5: Headline #3 & Description #2 – Conversion Rate: 21.4%

As the results show, my original message outperformed all of my other combinations, so it would make no sense to change the headline and description.

What can I do now? Of course there are many different tests I can run on my site. I might want to do the same test over again, but spend some more time coming up with headlines and descriptions that really rock!

Have you used Google Website Optimizer before? How do you like it? Leave your opinion below…

Joe Burnett is an amazing guest blogger. He created Who’s Your Blogger? to help increase your chances of landing guest posts on popular blogs by over 534%, and to find free unique content to publish on your blog. He teaches you exactly how to guest post and build a popular blog at the Who’s Your Blogger? Guest Blogging Blog!

View the original article here

China and Google: freedom of speech battle continues

With everything that happens in the world today, you may have forgotten another small battle in the ongoing battle between Google and China. Can you believe that a country that is expanding rapidly its economic power, you might want to save the same problem that repressive forces in places such as Egypt and Tunisia have passed into the hands of the new technologies of the Internet in General and social media specifically, appears to be a hell, China tend to maintains the old ways.

Consider a recent news that reports only hours after Google + (the latest social media by the giantess) introduced in that country, was banned and joined the ranks of Twitter and Facebook. China, long known as the enemies of freedom of speech and email surveillance and Internet police force and other tools made some big showdowns cryptic. There have been still fresh allegations this year that gmail was hacked into by the Chinese. While many people seem to be missing the point.

Information technology in all its forms is a new way of doing things, including professional and if each country hopes to remain successful in this new world, we need to embrace technology, as well as freedom of speech that is a necessary companion to it. It is repressive as Chinese guarantees failure.

There are other interesting news, when it comes to Internet marketing, because, although some of these statistics will surprise. A new survey found that while 41% of consumers own a smartphone, email is still the most common way that people get the message in respect of the sale when it comes to mobile applications. Exact target examined the results of nearly 1500 consumers and found that e-mail still trumping, text messaging and even Facebook posting. This is not the first time the latest Johnny-Come-Lately the scene has been put back in place of the good old traditional email marketing. The argument can be made for social media and the like as a more direct way for people to get in touch and even sharing information, but it seems that to get information about goods and services for sale are still in the field of other technologies such as e-mail.

The survey goes on to report that the new generation of smartphone user is becoming more and more comfortable making purchases with the device and a full 40% would give up their laptop, than turn their smartphone.

View the original article here