The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

creating trust with different search engines promoting product pages building links and driving targeted traffic towards your websiteavoiding duplicate contentgetting suitable URLsfinding the best free SEO tools

In order to find out as many things as possible about the aforementioned points, the following paragraphs give you the chance to discover the most important related details.

Creating Trust with Different Search Engines

It is a well-known fact that the search engines have their own favorites. And even though many people might consider themselves disadvantaged from this point of view, a great thing is that anyone can actually become one of the favorites of the search engines. The only thing that these people must do is to find out how to optimize their pages in order to create trust with different search engines. In most cases, creating trust with any of the available search engines takes a lot of work and patience. Some of the things that you can do to show search engines that you deserve their trust are to:

update the domain owner’s records by providing a valid email address, telephone number, name and address get a popular and old domain, such as .net, .org, .comtry to pay for the domain for an extended period of minimum 2 years; this thing guarantees the fact that you have serious intentionsget a clean IP addresslearn everything you can about the things that might affect your trust, including the spyware infestations

By simply applying these rules, you are able to start creating trust with any of the available search engines.

Promoting Product Pages

In order to promote your product pages, you have to apply some good SEO strategies, such as:

Provide unique product descriptionsUse real customer product reviewsUse URLs with keywords

Building Links and Driving Targeted Traffic towards Your Website

Now, you can find numerous killer SEO tactics which are known as linkbaiting. This term actually refers to the strategies that are used for the new web content in order to boost websites’ rankings by simply attracting inbound links. If you are interested in discovering the best SEO tactics, you must look for new opportunities, which give you the opportunity to use the most important hooks which have been discovered by Nick Wilson. These hooks are the humor hook, resource hook, attack hook, contrary hook and news hook.

How to Avoid Duplicate Content

Google advise marketers not to create duplicate content especially because it can definitely have a harmful effect on the search engine rankings of a website. There are two main types of duplicate content, namely duplicate content across different domains and duplicate content within the same website. The first case relates to the identical content which is published on different domains as scraped content. Sometimes, the scraped content has better rankings than the original content. The second case refers to an unintentional result of different websites that promote similar products. In order to avoid any duplicate content in such situations, the specialists recommend webmasters to include unique URL versions on the sitemap file.

Getting Suitable URLs

In order to have a suitable URL for your website, there are a few things that you must take into account. These include making the URLs readable, short, permanent, memorable and descriptive. As well, it is a great idea to use the keywords in your URLs, so that they can be crawled by search engines.

Finding the Best Free SEO Tools

There are a few SEO tools that you can get for free. The great thing about using these types of tools is the fact that they can help you to obtain some truly great rankings without paying a dime. By introducing the “free SEO tools” formula in any search engine’s box, you are able to locate numerous SEO tools, which can help you to complete numerous SEO tasks.

If you are able to apply all these strategies that belong to the killer SEO category, you can finally succeed to place your website on the first page of different search engines. But keep in mind to be perseverant and never give up your goal regardless of the impediments that you might encounter.

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Are You Utilizing a Content Strategy?

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

In simple terms, they plan their content and their strategy.

What Is a Content Strategy?

It’s merely a plan to create, organize, market and maximize content. You can use one to plan a week in advance, a month, a quarter or even a year if you’d like.
A plan makes creating content much easier. Instead of fighting the daily, “What do I write?” syndrome, you already have a list of topics to pull from and a strategy to make that content work for you.

Later, when you decide to outsource some of the writing, a content strategy makes it easier to let your writer know what you want from them and when it’s due.

Things you should ask yourself when creating your content strategy.

What types of content do you need to create?

Before you can work on content, you need to know what types of content you’ll be using. Will you write blog posts, articles, information products, or reports?
Do your readers respond better to list type posts? Do they like checklists? What kind of content do you get the most response from?
Knowing what your readers like will help you plan your content.

Where do you plan to publish each piece of content?

How much content will be for your blog or website? Will you use any of it for guest posting, newsletters or article directories? If it’s an information product, do you need extra content to promote it? Where will you post the extra content?

Does your content have a goal or a purpose?

If you want your content to be more effective, it needs to be given a goal or purpose. In a sense, content is a lot like people. It works better if it has a goal.
Decide the purpose of your content. Is it to drive traffic, establish your credibility, promote products, or build your list?

You need to know these things before publishing your content. Giving each piece of content its own purpose will help it to work better for you. It will also keep on working for that purpose over and over.

How can you maximize your content?

Maximizing content can be a difficult step if you’re not sure what it is or how to do it. You want every thing you write to work as hard for you as it can. To do this you simply repurpose some of your content. Do a few minor rewrites and post it in another location.

You can use repurposed content as another blog post later on, in your newsletter or save it in a folder for a future information product. Once you’ve gathered several of your best content pieces together, turn it into an ebook that you can sell or give away.

Do you have a marketing plan for your content?

Marketing your content is getting the word out about it. You can use social networks to post links to content. You can use article directories to get attention and point to more content on your blog or website. You can write guest posts and link to content on your own site.
This is where your content planning and strategy really comes in handy. If you have it all planned and written out, you can visually see where you need to cross promote your content so it gets more exposure.

When will you write your content?

Once you’ve decided what content you’ll write and how you’ll use it, you need to start scheduling when the writing will get done.
Will you write all of the content yourself or outsource some of the writing?
If you plan to write it yourself, you need to create a schedule that you can stick to easily. If you write best in the mornings, schedule writing during that time. If you’re a night owl, use that time to write.
Try not to schedule too much writing in one day. This can get overwhelming. However, for something short like blog posts, there’s no reason you can’t write 2 or 3 per day, if your time allows.
When creating your writing schedule, try to space it out so it’s manageable but keeps you with fresh content being posted to your blog.

When will you publish?

You may need to use two calendars for these schedules. One to determine when you’ll do the actual writing and another to determine when you’ll post the content. Of if you use a dayplanner with lots of room to write on each day, you can use one color of ink to write your writing schedule and another color to write your publishing schedule. Whatever works best for you.
You’ll also want to decide if you will upload several posts at once into your blog and schedule them to publish at later times. It can be a big timer saver to set up several posts at once and schedule them.

If you’re writing some content for article directories or as guest blog posts, you’ll also need to set up publishing times for that content.

Once you start planning out your content and get the hang of it, it will become an easy process. A major benefit to creating a content strategy is knowing there’s always a steady stream of work and content. It can also be a great way to avoid writers block and not knowing what you’ll write from day to day.

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A Practical Strategy to Increase the Value of Your Blog

This guest post is by Sunil of the Extra Money Blog.

Not long ago I wrote about determining the value of your website or blog here on problogger.net. Now that you know how a web property is or can be valued in the free market, in this article I want to discuss a practical strategy you can apply to increase the valuation of your web property.

The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector.

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Therefore a web property’s value is predicated on its earnings, multiplied by a factor X called an earnings multiplier that is derived from similar transactions in the recent past. 

For example, if a similar blog sold for four times its earnings couple months ago, there is a good chance you can count on a similar multiple when putting a value on your web property.

What do I know about website valuations? For starters, I sold an ecommerce website in 2007 for $250,000 to one of the top power sellers on Ebay at the time. Since then I have sold several niche websites for five figure cash out deals.

If valuations are based on earnings, it is obvious that earnings must increase if the value of your web property is to increase. Many online entrepreneurs take their time growing their web property organically, often on their own due to funding restrictions.

However, once the web property starts generating a little bit of money, one of the best investments you can make to increase its value is by reinvesting those earnings right back into the business.

For example, let’s assume you have a niche website that has 30 pages, each of which brings in $1 a day, roughly on average, from Google Adsense. If you took your earnings and invested in 30 freelance articles, you can hypothetically double the earnings from your website.

Let’s walk through this example with numbers. A 30-page website generating a dollar per page per day generates a total of $30 per page per month. $30 per page per month multiplied by 30 pages gives you a monthly income of $900.  If you took the $900, or one month’s earnings, and invested it in 30 high-quality articles at $30 each, you would now have a total of 60 articles. 60 articles generating $1 each per day equates to an income of $60 per day, or $1,800 per month, which is double of the initial $900 you were making.

Now here is a question: since your income has now increased by $900 per month, or $10,800 per year, has the value of your web property also increased by that amount as well?

No it has not.

It has increased even more.

Let’s have a look at the reasons why. $900 generated per month equates to $10,800 per year. If you were to sell this web property at an earnings multiple of four, you could expect to get $43,200 for it. However, your web property now generates $1,800 per month, or $21,600 per year. At the same earnings multiple of four, we are looking at a valuation of $86,400, which is not just $10,800 more, but double the initial $43,200 valuation.

The math reads pretty simply. Assuming the same multiple is in place, double your earnings and it will double your valuation. This example is very simplistic in that it assumes no operating expenses, stable multiples, certain Adsense earnings correlations, etc.

Even though it’s not always quite this easy, or simplistic in nature, don’t get fixated on the facts. Instead, keep the general concept in mind. 

A web property may never grow, or may grow slowly if you were to work on it on your own, but hiring outside help can boost your earnings in the short-term and pay large dividends down the road if and when you sell your web property.

What do you think of this method of increasing the valuation of your business? Do you have additional tips or strategies that you can share with us?

Sunil owns over a dozen profitable niche websites and is the author of “How to Go from $0 to $1,000 a month in Passive and Residual Income in Under 180 Days All in Your Spare Time“, a FREE report you can download instantly from his Extra Money Blog, where he discusses how to create multiple streams of passive and residual income, entrepreneurship, internet marketing, blogging and personal finance.

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Key Concepts in Blog Marketing Strategy

Blog marketing has emerged as a great way to promote online businesses. While new concepts on blog marketing are evolving every day, there are few strategies that have been time tested and proven worthy. Here are a few clear and pragmatic concepts that will boost up your online blog marketing.

Using the right blog templates that match your theme is important to create an impressive blog. Similar to the way the marketing brochure templates help in creating effective marketing collateral, website blog templates can make the task of designing your blog much easier.

It is a well known fact that blogging evolved out of personal interest in expressing self, business blogging on the other hand is concerned with growth of the company and exploring the mindset of customers. This is why customer centric contents have always made business blogging very successful. In business blogging data collection and profile creation can help the marketers promote their businesses strategically. The close study of these data can provide you with vital clues on various levels such as the need of consumers, keywords they use, and the type of promotion that attracts them.

It is important to develop a unique selling proposition for your blog. Focus on the key benefits of the content and address it in such a manner that customer issues are dealt with. Although it is essential to be specific and concise, exhibiting proof on your points is the key to grab attention of the readers. Clarity on the primary topic of your blog will enable your blog to stand out of the crowd amidst heavy competition.

Visibility of your blog is important and keywords relevant to your core business should be well researched in order to attain visibility for targeted keywords. Search engines like Google and seo tools like word tracker can be of great help in identifying the right keywords and phrases to optimize your blog. While keyword inclusions can be great for search engines, you also need to focus on the lingual patterns of the social media communities to attract attention.

As far as textual content is concerned it begins with the title of the post. Inclusion of keywords is essential in the title. A thought provoking title is a good way to start with. “How to” articles have always proved to be one of the most searched ones. While addressing the target audience of mixed group, insertion of images or diagrams could serve better. Keyword density is yet another important factor that you should keep in mind while planning your content. For instance, if you plan to use the keyword brochure finance, make sure that the phrase is present in the text in the required density.

SEO link building is crucial when it comes to indexing and ranking of web pages. Relevancy is the most important criteria to be noted while acquiring external links to your blog. Obtaining anchor text links with keyword or phrase relevant to your theme can improve the visibility of your blog in search engines as well as draw targeted traffic.

This guest post was written by James Smith from buytemplates.com.

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