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Tuesday, September 13, 2011
The 7 Cs of business communication: make your Shareworthy entries every time
This guest post is luck Writingby Marya of.
When I got my MBA degree ready about a decade ago, I took a course that taught me how to write great content for my blog.
Skeptical? I know what you think: blogging was not even around then! I know. Allow me to explain.
MBA to do it, I have a lot of topics such as Marketing and Management that are great for anyone who has a webpreneur or are looking to become one. That being said, business communication, by far the most enjoyable topic of the whole course was. And I knew it would come in handy one day.
I just knew that the area would not that blogging would benefit the most from it.
Time to dig through the dusty old boxes, search the textbook business communication and again the well thumbed pages again!
We all agree that effective communication is the core of great content. If you do not, you are almost assured to fall on what you are trying to achieve with your messages.
To compose effective written or verbal messages, there are certain principles which we must apply. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog.
These are the 7 Cs of communication:
Your message is only complete when it contains all the info that your reader in order to have a response that you want to.
Remember when you are writing a message, only you know what happens in your head — not the readers. They do not have access to all the voices in your head. For them to interpret the message as you plan, make sure you provide them with all necessary information.
That would be a back-story to your post; It would be were the questions that you are considering who thought that popped into your head while your post to do. Readers need to know what motivated you to write your post. Answer all the questions that are bound to come and relate to your purpose.
Gives your readers the whole image, determining the benefits and talk about the results to convince them. Your reader to the page where you start, or much context will be lost or misinterpreted.
Ahh ... I'm really partial to this — it is easily my favorite child of them all!
Brevity is to say what you have to say in the least possible words — without the other c grades. Attention to the last piece such as this is gold. It won't help you to write short if you don't have full information, lack of clarity, and are not polite.
A brief message saves time for both you, the blogger, and for your readers. By concise you are to show respect for your readers time. You focus on important ideas by eliminating unnecessary words, including only relevant information and avoiding unnecessary repetition.
Wordiness is the curse of writers for always has been. So long introductions to your post, omit unnecessary explanations, and not offend your readers.
Cut back pompous words, trite explanation and proclamation gushy. Stick to the purpose of your post. When combined with the "you view," which I will explain in a moment, concise posts are that much more interesting to your readers.
Write every post with your readers in mind. What they need? How much of a difference it will make your message in their life? Are aware of their desires, problems, circumstances, emotions and expectations.
Put yourself in their shoes. This is ' you ' view.
Most new bloggers are actually surprised to find that the most important word in their posts you and I is not. Yes, it may seem contradictory; I mean, you started blogging to air your thoughts, right? Well, that's probably not entirely true. Don't let your posts are an exercise in navel-gazing: writing with the goal of helping your readers in a way, be it educational or entertainment.
Show them the benefit of reading your posts, and gently put on the desired action — parts of your post, comment on it, or buy something from you.
The meaning of your head in the head of your reader — accurate — is the purpose of clarity.
Choosing the right words to bring your message will do wonders for your writing.
Be conversational, and avoid being superior in your writing. Your writing need not pretentious to be taken seriously. It doesn't matter how great your vocabulary, you will not achieve any results if no one understands you. use familiar language and words that you are well versed, and depending on the situation.
Use short words do you have a choice between the use of long or short. Avoid using technical jargon and explain, if you must, once for people who might be beginners in this field.
Construct effective sentences and paragraphs by laying emphasis on the most important idea. In general, short length works best, and make sure you unity and cohesion in the sentence structure of your own. Look at the style elements if you think you need some help in this regard.
You can reply to your comments? Thank you for sharing your messages, people tweeting them, and a link to them?
Your sincere "attitude you" makes you courteous — and it makes you sympathetic. Politeness is courtesy growing out of respect and care for others.
His thoughtful, appreciative, useful, and really respect to your readers. Don't forget that you are building a community here, so you want to promote values that defines you as a person.
Be specific, clear, and vibrant in your writing, instead of vague and General.
Use active verbs instead of passive, and choose image build words. Use analogies, if necessary, comparisons, and avoid boring language. Show off to your personality and your voice — that is what makes readers hang on every word.
And finally, an extension of that is the last C.
The easiest way to solve this problem is, and should never see the light of day — there's just no excuse for it.
Use the correct grammar, spelling and punctuation. Check the accuracy of the facts, figures, and words. For oral presentations, to replace spelling with speech etiquette. Enough said — you're a reader, I can tell.
Follow these 7 Cs of communication when you write your blog posts? Tell us your approach in the comments.
Marya is a communicator of ideas, exploring the human face of blogging. She offers the quirky insight personal development for bloggersin. Catch Writing happinessmore of its posts on.
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Monday, September 12, 2011
The Fail-Proof system Score National Magazine publicity for your Blog
This guest post is www.casseracommunications.comby Melissa Cassera of.
You write a blog post. You post it. You tweet, Facebook, Digg, Stumble, and any other type of online promotion to Super size your presence.
What you're missing?
Promotion of "offline" using a big influencer such as a national magazine a snow storm can bring traffic to your blog. Not only is it great for exposure to your name inked on the glossy pages of a national magazine, it lends the credibility and the adoption of a national magazine claims that you have the best blog on the block.
Read on to learn how to sing your praises national magazines of the roof can get.
Picture used with permissionMagazines have millions of readers. Literally millions.National magazines are also recognised at national level brands. They have grown a reputation for excellence and a considerable amount of power for those who are fortunate enough to grace their pages.
Bloggers have leveraged national magazine publicity in six and seven-figure book deals, high-paying speaking engagements, corporate sponsors, and scored attracted fancy commanded top-dollar for coaching and consulting services.
Magazine publicity is like winning an Emmy, Grammy, Tony or Academy Award. It offers instant credibility and high profile status.
Some magazines Highlight bloggers individually. Other magazines as expert sources for their story will interview bloggers. (Example: Melissa Cassera of droves of Casseracommunications.com said that national magazine publicity brings new readers to your blog).
For example: the Glamour Magazine August 2011 part contained seven fashion bloggers in their article "Dress Like a do every day." Different bloggers throughout the issue INC. magazine's July/August 2011 topic also featured as expert sources.
Understand turnaround times. Magazines work anywhere from three to six months of the issue. That means that you should be pitching for the december issue in August. So, get crackin'!Finding the right contact. Check the mast at the front of the magazine to note the appropriate section editor (beauty, fashion, technology, food, etc.). Always work from the bottom up (please contact the associate or assistant editor in place of the Executive or senior editor).You can also look at the name rules for individual articles. Magazines hire freelance writers to produce content, and these people are always interested in good sources and stories. Google their names and get in touch.So much effort into your pitch as you write your blog posts. Read the magazine and highlight the sections that would have on your blog and/or using you as an expert source. Know of the magazine Show and readership inside and out. (Quick tip: Search the magazine's online media kit that includes demographic info and other readers, as well as an editorial calendar marking specific topics they will pick up in the future).Building a relationship. Your goal is to gain publicity for running your blog in this offline channels. Your first contact with an editor should be a warm introduction to you and your blog and a newsworthy angle that would pique their interest to write about you. (Example: I am a blogger career and would like to discuss the latest trend of unemployed told not to apply for employment. My take on this is. ...).Offer to cover of the magazine on your blog. Ask the editor if they would participate to an interview for your blog. This is a great way to build a budding relationship and to offer them a bit of promotion. (Example: a fashion blogger would interview a Vogue editor, click the three hottest trends for fall).Promote away! First things first — you want to blog about your national magazine covers. Not automatically assume that all your readers will see. Let them know how super fantastic you are to be in [insert favorite magazine name].
A "fame cluster" add to your homepage. If you have no idea what that is my homepage , check out and look at the small cluster of media logos. You can also press page with all your media start shout-outs.
Last, your new readers welcome. If you know that your position in the Entrepreneur Magazine comes out in November (which means it will probably hit newsstands in mid-October), add a little line to your home page near your RSS feed or opt-in offer that says, "Welcome Entrepreneur Magazine readers! Sign up here to stay in touch. "
Action: the # 1 magazine you want to have your blog in the comments below post. Enter the above advice to make it happen.
Melissa Cassera is a publicity expert that bloggers and other small business owners score millions of dollars in free advertising using the power of publicity. You can her free eBook on how to download the Media like a Pro http://casseracommunications.com/newsletter/ Pitch here:
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The phone is a modest comeback ... for Bloggers
This guest post is www.asittingduck.comby David Edwards of.
I'm not sure why, but when you start blogging, you forget all about how companies are run.
It is true that there are bloggers out there who wake up with full PayPal accounts and affiliate cheques flying through their doors. But if you're in the early days of blogging, this may not be the case for you that sits on your desk. What can you every day, and can help you to make serious cash?
A phone!
What I've done, which has set up for me a very profitable year, is a sales funnel to increase the amount of the earnings in my company built.
I have published, and guest posts and viral videos that me to get some traffic. Then, I have an email list subscription that lets me to build these relationships further — to the point where a phone call from me to a subscriber would not intrusive at all. In fact, potential customers, even if they don't buy from me, I would like to receive a call. Some have said that it was great to talk to someone who has a good perspective on how to make money online.
This technique may not be for everyone-I know that cold calling can be daunting. It really feels as cold call you or your subscriber, though! Imagine Darren Rowse to call to ask if he could help you with your blog. What would you say? "Not interested, Darren!"? Probably not!
Do it right, and you will enjoy a positive response for your call. You may think that because you have only a few subscribers, you not worth so much to your fans as a great player. But you have the advantage, because a great player does not have time to call his subscribers.
Here are my tips for creating successful sales calls:
Work on giving away a free gift to subscribers who will whet their appetite for future products. I use a very short PDF on traffic generation.Send an e-mail once a week or once a month to your relationship with your subscribers.Offer free training videos or useful blog posts and give them a chance to direct e-mail.Once you provide in a few emails, to call them.Once you have created the calls and talked to your subscribers, let them know about your services more highly priced.Repeat the process.The phone is a modest comeback, and I'd love to hear some of you still use it to build companies from your blogs.
David Edwards is a freelance marketing consultant www.asittingduck.comand the founder of.
His character "Candy The Magic Dinosaur" will be starring in his very own iPhone game this Christmas!
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