Friday, October 28, 2011

7 Golden Rules: Blogging in English for Non-Native Speakers

This guest post is by Michael Schuermann of Easy Hiker.


English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco.


Even for the native speakers of a major European language such as German, English is the only available ticket to a global readership.


This is why virtually everybody nowadays blogs in English.

Passport Image copyright Anyka - Fotolia.com

Writing in a foreign language, however, is not an easy skill to acquire. I am not suggesting that simply by reading this article, you will become a fluent writer. But I can show you how to get there—and point out some of the most dangerous traps along the way.

Every year, English books are published by authors who have learned English as a second or third language, sometimes late in life. (I myself have managed to have one such book published)—just to prove to you that any fool can do it.)


At the top end, you have authors who have produced real works of literature: Vladimir Nabokov and Joseph Conrad, for example.


At the low end of formal ambition, writing factual, descriptive texts in English is actually quite easy—which is why English is not only the language of the Internet but also the lingua franca of academic discourse.


If you have something to say, the English language will always give you the tools to say it clearly, briefly and concisely. So, take your heart in both hands, step in front of a global audience—and just do it.


Accents are speech habits you acquired from your native tongue. They are most familiar to us in the form of sound, but they exist in writing, too.


You will want to get rid of them.


Thankfully, this is easier in written than in spoken language: Nabokov and Conrad, apparently, never quite got rid of their spoken accents, but I am still to hear anybody accuse either author of “Slavic” mannerisms in his prose.


Read and listen as much in English as you can, acquiring English rhythms and speech patterns through osmosis. (Get into the habit of reading a quality daily such as The Guardian or the New York Times and listen to BBC Radio 4. It’s all just a click away.)


Develop a feeling for the specific difficulties that writers from your own language have. Study English texts written by speakers of your own language—anything will do: announcements in airports and public transport, for example. Tourism brochures can also be highly useful.


Always ask yourself: is this good? And if it isn’t, why not? Where could I have improved upon this?


Always write your posts in English first, even the drafts. Resist the temptation of writing expos?s in your native language.


Any such draft will always betray its origins, unless you are an extremely good translator. (Good technical translators do not “translate”: they take a sentence and ask themselves how a native speaker would have conveyed the same message in the target language.)


Keep it simple. Do not aim to produce literature. Do not try to impress your readers with the quality of your English.


See yourself as someone who has recently acquired a pair of ice skates and is still learning. For the time being, the objective is to get safely from one side of the rink to the other. Leave the triple Lutz for later.


Writing good English is not something you either can do or can’t do. There is no single moment in time after which you will able to say: that’s it, now I can write.


Things just don’t work that way: learning is always a gradual process. The more you write, the better you will become, but there is no guarantee that you will ever reach a standard where, say, readers could mistake your copy for something they may read in the New York Times.


And even if you do, there may still be the occasional phrase over which your American or English readership will stumble. That’s part of the game, I am afraid. Live with it.


English is an informal, level-playing-field language. Like every language, it provides the speaker with opportunities of providing information about himself (by saying “loo” rather than “toilet”, for example: the old U vs. non-U use of speech) but its first purpose is always to communicate as clearly and concisely as possible.


If you now wonder: isn’t that the first purpose of any language, you have clearly never read anything produced by a German academic. In other words: some languages may be primarily designed to communicate the status of the speaker, but English is not one of them.


So keep it simple. Do not show off or intimidate. Make it easy for your reader. Use the most common word, the one that is most likely to be understood by the largest number of readers. In English, a convoluted style is considered affected and impolite. As a rule of thumb, use the Anglo-Saxon rather than the “French” word. Say “begin”, not “commence”.


Use a conversational writing style. Imagine you are explaining something to somebody at a table in a pub. Do not use your blog as a pulpit or as a podium in a lecture hall. Do not adopt a chest-thumping “me-speak-you-listen” style. In some countries, this may be the acceptable language of academic discourse. In Anglo-Saxon countries, people will pay as much attention to you as they do to the ranting nutter in the park.


And do not forget that little jokes are always welcome. Particularly if you invite your readers to laugh at yourself. A little self-deprecating remark here and there can work wonders.


Cultural references are important. They are a convenient way of telling your readers that you are one of their “pack”—because if you were not like your readers, in what way would your experiences matter to them?


Cultural references traditionally come from history and literature (particularly Shakespeare and Dickens), but increasingly from sports, Hollywood movies, and TV. This is where writers who have actually lived in England or the US (and who have kept in touch) have a clear advantage.


But you can play this game even if you have no such experience to draw on. Just be curious. When I was a young man, it took me years to find out the story of Paul Revere and his horse, all coming down to a line in a Bob Dylan song. Today, I Google “Paul Revere’s horse” and get 11,500 hits in 0.11 seconds. There are no excuses for ignorance.


What is Ruthian or Micawberish, and why do English people naturally assume that somebody who is “pining” must be “pining for the Fjords”? Read and listen with an open and curious mind, then do your research—it has never been easier.


Michael Schuermann is a German born journalist (formerly with the BBC World Service in London and was a sports commentator for Eurosport in Paris). Discovering hiking late in life, he is now blogging in English as Easy Hiker.


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9 Lessons I Learned from Running a Sweepstakes

This guest post is by Jonathan Thomas of Anglotopia.net.


A common way for a blog to build its newsletter and traffic base is to hold a contest. My blog, Anglotopia, has been around for over four years now and we’ve had various successes and failures with contests. Eventually we basically just stopped having them, as they really weren’t worth the time.

Winners Image copyright Yuri Arcurs - Fotolia.com

Then earlier this year, an opportunity presented itself, thanks to the generosity of one of our airline partners, to hold a sweepstakes—this time the prize was a free trip to London. The airline would provide the tickets, we roped in some other partners to provide other aspects of the trip, and then covered the rest of the costs ourselves.

What followed was a huge lesson in how to manage a major sweepstakes—something we’d never done before. It was a true trial by fire. Here are some of the key lessons we learned.


Take what you think your server will need, and double it. We moved to a new server right before we launched the sweepstakes, but when the competition really started to get traction, our server couldn’t cope and crashed several times.


A major organization plugged the contest to their email list of 300,000 subscribers and the server just collapsed under the deluge. This leads to angry entrants who won’t hesitate to email you and complain, but it also hurts your credibility.


The biggest problem we had off the bat was finding a way to gather what we hoped would be thousands of entries. Because of compliance issues (explained below) and the types of data we had to get from entrants, we couldn’t use a simple Mailchimp form.


We needed a custom form that collected all the data into a database that we could download in Excel format to share with the partners, as well as automatically add to our mailing list. We also needed a service that would send entrants right into Mailchimp, rather than have us import the list (which creates more compliance problems). And we had to balance cost as well.


In the end we chose Formstack as we could easily scale their pricing to work with the number of entries we were expecting, and then scale it back down when the contest was over.


Because of the nature of the prize, the contest was only open to US residents in the lower 48 states. I got several dozen emails from Canadians who were cranky that they couldn’t enter the contest. They usually get a raw deal when it comes to contests like this. I wished I could have opened the contest to other countries, but realistically we just couldn’t.


Think about your target audience, and also think about who you’re going to offend when putting together the prize. We didn’t suffer any long-term damage from mad Canadians, but it wasn’t pleasant getting their angry emails.


People by and large are not easy to reach—even when they enter a contest. They’ve got lives, they’re busy, and most of the time they just don’t read the pages they’re looking at.


Keep entry to the contest as simple as possible—all we had was a form that people filled out, and even this proved too much for some people. You may be tempted to make a complicated process, but if you do this, you’ll just get more angry emails from people who just don’t get it. The KISS principle applies here: keep it simple, stupid.


A custom contact form feeding into a database is a simple enough solution to allows people to enter a contest. The problem we ran into that situation was that people using older browsers (*cough* IE6 *cough*) couldn’t see the form, period. I would get very angry emails from people wondering why they couldn’t see the form, despite instructions telling them it was there. Telling someone to use another browser just made them angrier.


So, my advice is: provide the form entry, also provide a hard-coded link to the form, and also have buried in the terms and conditions a way for people to enter manually. Also, it’s fine to use Facebook to generate entries, but I would not recommend making a Facebook-only contest, as this makes people who hate Facebook angry (and there are lots of them, I now know!).


The biggest issue you face with running a contest is complying with various laws and regulations which vary from state to state. I am not a lawyer: I am a small business without the resources available to hire a sweepstakes lawyer. So, I did the next best thing—I grabbed the terms and conditions from a similar contest, then just edited them to fit my site, and put everything under my LLC (in the USA, a Limited Liability Company).


Don’t even think of holding a sweepstakes if you’re not incorporated, as you can open yourself up personally to lawsuits. You’ll also need to check with your local tax authority about how to deal with the value of the prize. Most companies pass off the tax liability to the winners—something they’ll have to understand when entering.


When all was said and done and the sweepstakes was over, we added 15,000 people to our email list. We were at 1,000 before, so this provided a massive amount of growth. Good things happen when we deploy our weekly newsletter to that number of subscribers.


The problem, though, will be with the quality of your list. Sweepstakes listing sites picked up on our contest, so we got a lot of entries from people who wouldn’t normally visit our site and weren’t interested in our niche or our message. When we deployed our first post-content newsletter to our email list, we got hundreds of unsubscribes and spam abuse reports from people who couldn’t figure out who we were despite the fact that the only way they’d be on the list was because they entered the contest.


This is all well and good except that if you use a third-party service like Mailchimp and you have a high abuse rate, you’ll have your account suspended—no matter how much you’re paying them. The lesson here is that sweepstakes lead to a low-quality email list—we’re still shedding subscribers weekly three months on—but the list is still going strong and it’s been very worthwhile. There will always be list attrition, especially as your list grows.


To choose a winner—even if you have thousands of entries—is simple: go to Random.org and have it generate a random number between one and the total number of entries you have.


Choosing the winner takes five seconds. Contacting them and letting them know they won is a whole other matter. Set out in the terms and conditions that if they don’t respond within a reasonable window, you’ll choose another winner. Once you’ve contacted the winner, it’s your duty to make sure they are able to claim their prize, and that includes hassling sponsors. If your sponsors pull out after the fact, you’ll have to provide the prize instead to avoid a lawsuit.


I think this is the most fun part of running a sweepstakes—making someone’s day (or in our case, their year) by telling them they’ve won a major prize. The winner of our sweepstakes was very responsive and grateful for everything we were doing for them.


Despite the prizes being provided for free, it cost money to run our contest, and your costs may vary. We had to invest in server infrastructure, Formstack for data collection, and so on. When the contest was over, we had to upgrade our Mailchimp account to a much more expensive tier due to the size of our new email list.


You may also want to consider marketing costs—we got a lot of free promotion for the contest, so we didn’t spend much on marketing, but we had to have graphics made, and it’s not a bad idea to do some Google Adwords or Facebook advertising to get the attention of the right people. Ideally, the costs of running a contest will lead to direct growth in your business, so that it won’t matter too much.


Have you ever run a sweepstakes? What lessons did you learn?


Jonathan Thomas runs Anglotopia.net—the website for people who love Britain—it started off as a hobby blog and turned into his full-time job thanks, in large part, to advice from ProBlogger. He also runs Londontopia.net—the website for people who love London. You can connect with him on Twitter: @jonathanwthomas.


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Thursday, October 27, 2011

Selling Without Website Broker? You’re Leaving Money on the Table

This guest post is by Jock Purtle of brokercorp.com.


So you want to sell your blog?


Your site is probably making more than $3,000 per month and you know that it might be worth a decent amount of money.

It's a deal Image copyright Rido - Fotolia.com

Recent sales like that of the Huffington Post give you confidence that your content-based site has value to other webmasters or investors. And with the growing move of advertising dollars to the web, you could be the next person in the sights of cashed up buyers.

You have collected all the basic information that you think might help sell it, like domain age, monthly revenue, monthly expenses, growth trends, time to run the site, unique visitors and page views, income sources, and income proof.


You think you’re ready to sell, and are looking forward to a big payday.


You’ve heard of sites like flippa.com and you are thinking about listing the site yourself. However, have you considered using a website broker?


There may be some hidden benefits that you have not accounted for when selling your site this way.


Full disclosure here: I am a website broker, so I can answer this question in full. A website broker is a business broker for websites. They help webmasters sell their ebusinesses. They evaluate the website, and position it to sell for the highset price possible for the vendor.


Here’s a list of general tasks that a website broker performs:

determine an appropriate valuecompile a business memorandumprepare a marketing strategy for the saleinterview, educate and show the website to potential buyersassist in negotiationassist with due diligencedraft and present offerscontrol information flowprotect sellers’ confidentialitylook after paperworkhelp complete the sale (including contracts and funds transfer)provide after-sales support.

Website brokers assist in the entire sales process. When selling a site, the brokerage process is similar to that of a real estate agent. There is an agreement between the agent (website broker) and the vendor (website seller) for selling an asset (the website).


A broker will normally do their own due diligence before listing a site for sale, to make sure it is saleable in the current market. Once both parties are happy, and the seller gives instructions for the broker to sell the site, the broker will then prepare a sales memorandum (sales document) to be used to market the site and create competition between buyers. This document contains the website financials, traffic stats, and a general overview of how the website works.


Buyers then view this document and decide whether they want to make an offer for the site. They sign a letter of intent (LOI), and then get a set period for final due diligence. Then, if all parties are happy and a price is agreed on, contracts will be signed, the seller will receive their funds, and the buyer will take ownership of the website.


Brokers normally have a unique method of selling a site. This includes specific marketing channels that the average webmaster doesn’t have access to, like a network of buyers, subscriptions to business classified sites, and investment firms.


Generally, a website broker will fetch higher multiples than auction sites or owner listings. If you look at our websites for sale you will see the general asking price is around multiples of two to three and a half.


An example of this is a site we recently sold. The owner was a single mom who built up a great blog about parenting. It had over 4000 pages of unique content, 30,000 monthly uniques, a strong community with lots of repeat traffic, and was monetized through advertising and affiliate sales.


The site was getting to a point where the business was putting pressure on her family time, and she wanted to sell. Her 12-month net income was $25,203. She came to us thinking that the site was worth about $30,000. We eventually sold the site for $68,000.


It normally takes about two months to finalize a website transaction. However some sites can take a week and some six months—it really depends on the site in question. The longest part of the sales process is normally the due diligence and the back-and-forth between buyer, seller, and broker.


Some buyers need more time than others. If buyers request things like tax returns or older financials, it usually takes a little while longer.


On average, a broker will charge around 10% of the total selling price for handling the sale of your property. Some charge more, some charge less, but that figure is a good signpost to run buy.


This fee is due after the site is sold, and you have the money in your bank account.


No. Brokers work on 100% commission basis. If you don’t get paid, they don’t get paid.


The best sites to sell through a broker are those valued between $50,000 and $5 million. That’s generally a site with $2,500 or more in monthly revenue.


A typical exclusive agency agreement lasts around 90 days. Good brokers will provide you with a 30 day out clause that basically means that in the first 30 days if you aren’t happy with them you can cancel your agreement, no questions asked.


Have you ever used a website broker, or bought a site sold through one? We’d love to hear your experiences in the comments.


Jock Purtle is a Senior Broker at Brokercorp.com. They are a full-service website brokerage specializing in website sales and acquisitions. Jock is currently offering a free website valuation at http://brokercorp.com/sell/.


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A Month With BufferApp

This guest post is by Derek Land of ThisIsInspired.com.


On the recommendation of BufferApp from Misty Belardo I have incorporated BufferApp into my Twitter routine—my Routwine, if you will. It’s been very useful, but also brought some interesting thoughts to bear. (In this article I may use ‘Buffer’ and ‘BufferApp’ interchangeably but they are same service.)


Now in case you don’t use Buffer or haven’t heard about what it is, here’s a brief biography: Buffer allows you to load up tweets in a queue, and it tweets them out at pre-determined times of the day and week—what times and which days are up to you to decide. You save a tweet, tell Buffer when you want it published, and it tweets for you.


A service like BufferApp can be very useful in the strategies of bloggers and online marketers who are looking to leverage the social power of Twitter to share information.


The great thing about it is how easy it makes queuing up a list of tweets that can potentially reach more people with similar interests to you—which can, at the very least, increase your Twitter reach, drive traffic, and raise your social influence.


In this functionality, Buffer differs from many current and past Twitter services (I refrain from naming names) that don’t let you queue tweets, or at least, don’t do so easily, and it’s far and away better with the whole scheduling aspect.


This scheduling is key, because without it, you (a) flood your followers a few times a day when you happen to be online, and (b) miss out on visitors and potential customers (if you’re doing any kind of online selling) because they may be on Twitter at a different time of day from you.


Certain features of this scheduling ability are only available to paid subscribers of Buffer—which also sets it apart from most other tweet schedulers. However, by supporting Buffer as a paid subscriber, you’re also guaranteeing that the developers keep it running like a well-oiled machine. I appreciate the value of this, and am glad the Buffer people have, from the start, incorporated a monetization method to keep the service relevant and useful.


Since I’ve started using Buffer (and, granted, I am by no means whatsoever a Twitter power user), my follower count has gone up, as have the number of clicks on those links I’ve tweeted. Engagement has increased, but that growth has been slight. In Buffer’s defense, I should note that I’m pretty straight-laced in everything I do, so building excitement and feedback is an ongoing struggle for me. However, to say the main benefit of Buffer would be driving traffic would be a bit self-serving, and also shortsighted: you can add followers in a big hurry, but this may come at the expense of conversation and interaction.


Therefore if you use Buffer or any tweet scheduling service to tweet your tweets for you, it is important to balance your feed with engagement and pleasantries. I’ll probably say this once or twice more in this article.


Buffer can fit into just about anyone’s “Twitter Life.” The app is not made for certain people, and its creators don’t exclude anyone by using jargon or confusing settings. Everything is straightforward, and even Twitter novices can begin using it fluidly in a few minutes.


I can see folks using Buffer for one or more of a few reasons:

to drive traffic and increase link sharingto expand social influenceto inform/educate people otherwise unreachable (offline)to increase the consistency of your Twitter presenceto solidify corporate presence or brand.

If you are the “I ate a pickle omnomnom” type of twitterer, Buffer will probably hold little value for you. However, if you’re in a business looking to better leverage social media, you’re a designer wishing to increase the visibility of your projects, or you’re a blogger wanting to increase interaction and visitors, BufferApp will be the perfect fit. I’d venture to say there’s no reason not to use it, and the longer you delay, the more benefits of the service you’ll forgo.


I’ve gathered a few pointers to keep in mind that may help you to make the most of Buffer as you incorporate it into your online social life. These pointers have been honed a bit to apply to Buffer but they apply equally to any social scheduling service, and by extension, to any online interaction.

Avoid letting traffic become the sole, soulless purpose of using Buffer; balance those tweets with meaningful interaction, DMs and @-replies. Be more engaging the more you tweet; don’t stagnate or sacrifice conversation for content.Avoid queuing up time-sensitive information, like giveaways or news flashes. BufferApp tweets in ascending order the tweets added to you queue, and if you queue up a lot, it may be many hours or a couple days for those tweets to get out.Avoid sending highly popular tweets to your Buffer queue. If Smashing Magazine has a WordPress theme giveaway (which, as you can guess, are always highly popular), queuing the tweet will likely cause it to fall on more deaf ears if you have a longer queue and/or fewer scheduled tweet times.Balance Buffer with real-time tweets. The power of Buffer comes from setting schedule times when you are not online or actively using Twitter, or to tweet more on the popular days (Monday-Wednesday). Do not let it become the only way you tweet.Adjust the frequency of your Buffer tweet schedule—make it more often if you tweet more, and less if your queue is shorter. This way, what you say is spread more evenly and consistently to your followers and readers.

In short, Buffer is a fantastic service. It does one thing, and it does it very well. Are there ways the Buffer People could tweak their app? There are a (very) few. And, Buffer People, if you are reading this, keep doing what you’re doing—these are thoughts others may not share and are, at best minor points far removed from my Scale of Irritation.

An option to randomize the queue prior to each tweet: This may seem a bit inane. However, consider that both content and tone may fluctuate through the day or week. Also, you may find yourself queuing up a few tweets in a row on the same topic. An option to go random would resolve these minor issues.A faster pop-up for the bookmarklet (which sometimes does not work) and browser extension: However this may be the result of a slower server, server cache settings, and the like. My high speed connection is just fine, and the pop up still lagged a bit.Possible cooperation with app developers to incorporate send-to-Buffer in apps like Tweetbot, et al.: This would easily put the use of Buffer on a par Instapaper, and possibly replace the need for email-to-Buffer. Cross-app services like these have both stability and practicality in our increasingly busy social and work lives.

These problems, as you’ve already read, are exceedingly minor. And one additional point about the browser extension and bookmarklet: If you click it once and nothing happens, give it a few seconds before you click it again.


I would very much like to see Buffer establish itself as a regular online service, much like Tweet Marker (but with wider support than Tweet Marker). As I write this, the team is preparing to roll out Buffer for Facebook.


For casual twitterers, there is no real con in using Buffer, and by that same token the pros are significantly diminished also. I’m not trying to be mean; if you use Twitter to simply catch up with friends or as a chat tool, then using Buffer will be counterproductive.


For businesses and bloggers, the key con of using Buffer rests on the one using it: not correctly balancing community interaction of a few personal tweets with the stuff you save in your Buffer queue. Don’t leave the social aspect of Twitter behind, or get so caught up in the mere act of tweeting that you forget why you started using Twitter in the first place. As with everything in life, balance is key.


Twitter is a place for sharing information; I’ve come to rely on Twitter for news more than CNN.com (my old standby), and for the latest trends, tips, and tricks in web development and design. To me, Twitter is a wonderful tool for learning, and for engaging with other writers, designers, and potential clients. And Buffer has put a “functionality polish” on the way I use it.


Twitter is a social place, even if for some there is a distinction between “casual social” and “business social.” Let’s make it more friendly by using it smartly, whatever app or service we use.


Derek Land has designed and developed websites for clients around the world and written on blogging and social ethics for several widely read online publications. You can follow him on Twitter at derekland or visit his website at www.ThisIsInspired.com.


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How to Write a Blog Post Like a Troublemaker with a Heart of Gold

This guest post is by Stefanie Flaxman of Revision Fairy Small Business Proofreading Services.


In a world overflowing with bloggers, there’s the type of troublemaker you love and the type of troublemaker you hate.


One introduces his opinion with a strong argument. You admire that he’s confident and direct. The writer makes you jealous. You want to be that troublemaker.


When you write a blog post like a troublemaker with a heart of gold, you’re not really causing problems at all. You’re an expert with invaluable tips to share. Others look to you for guidance. They want to hear more from you and enthusiastically subscribe to your blog.


You’re the troublemaker who fights for your readers. You give them a voice and help them with solid advice.


I call this type the “Attractive Troublemaker.”


The other type of blogger takes the common online writing tip to “take a stand and be bold” too far. His blog posts are rants about his opinions, which he treats as facts. He doesn’t provide educational details or links to resources that support his points.


“This is what I think, and if you disagree with me, you’re stupid,” is the theme of every post that he writes. It’s offensive.


I call this type the “Average Troublemaker.”


If you want to influence others and retain visitors, blogging is not about your opinion and why the opposite is “wrong.” You have an opportunity to help readers make positive changes in their lives.


The Average Troublemaker creates a hostile environment rather than an information hub where visitors get useful updates and respectfully interact with each other. The Attractive Troublemaker encourages a welcoming community.


Here are five ways to write a blog post like an Attractive Troublemaker.


One way to show that you’re passionate about your subject is to write blog posts with the aim, “Let me help you out.”


For example, if you loathe TypePad and think that every blogger should use WordPress, don’t simply tell readers that using TypePad is an amateur move.


Compare and contrast the two platforms with specific examples. Discuss your experience using them and give tips that you wish you knew when you first started blogging.


There are many types of blog posts that fit any subject.


Your niche may be saturated with similar articles. Surprise your readers with different presentations that add a fresh perspective.


When you tell a friend that your stunning new shoes were also inexpensive, she will naturally want to know where you bought them. She must check out that store.


Due to a satisfied customer and word of mouth, that business has two loyal shoppers.


You want your blog to be a resource like the fashionable discount shoe store. Educate readers with links to additional posts on your blog or articles on other websites.


Your goal is to help readers learn about a certain topic, not to tear them down for thinking a certain way. If they find what they need, they’ll be happy that you pointed them in the right direction and share your blog posts.


Characteristics of Average Troublemakers and Attractive Troublemakers are human qualities, so you’ll notice these personality traits in blog comments, as well as other places online and offline. For more on the Average Troublemakers you’ll find online, see: trolls.


Use comments as inspiration. Write blog posts that address concerns, opposing opinions, or feedback from readers. Each post should cover one issue. Consider featuring guest bloggers who offer different perspectives or more expertise.


Your blog should be so enticing that readers can’t wait to find out “what happens next.”


I’ve heard many bloggers use the excuse, “I’m a blogger, not a writer.” The mindset stems from the belief that great writing is not essential for certain blog genres.


However, consider this example. A fashion blogger discovers her dream, paid, blogging job. She writes her r?sum? in red crayon and submits it with the caveat, “I’m not a writer. I didn’t take the time to type my r?sum? in a professional way.” Is that wise?


Writing is the communication method that you use when you blog. You’re not talking. If you were, you would perfect your public speaking skills. It’s important for bloggers to learn about writing mechanics and avoid common mistakes.


You want to present yourself as an asset to each reader’s life, just as you would present yourself as an asset to a potential employer.


When you write blog posts that consistently send the message “I’m right, and you’re wrong,” you decrease your chances of running a successful online business.


Who’s your favorite Attractive Troublemaker online or offline, and why do you follow what he or she does? Tell me a story in the comments!


Stefanie Flaxman is a freelance proofreader with a heart of gold and the Attractive Troublemaker responsible for Revision Fairy® Small Business Proofreading Services. Sign up for Revision Fairy® Premium Membership to get 50% off online proofreading services.


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How to Use LinkedIn to Create Unique Opportunities for Your Blog Business

This guest post is by Farnoosh Brock of Prolific Living.


I thought I had my social media game covered on all fronts: Twitter, check. Facebook, check. Even Skype, which I like to include as a necessary tool for connecting real-time, check-check!


Until I realized that I am missing one giant piece of the puzzle, and it is not even a new kid on the block. It is an old timer that has been around for a while and still goes by the same name: LinkedIn.


LinkedIn? Really?

LinkedIn chocolates Image copyright Nan Palmero, licensed under Creative Commons.


It made sense to have a LinkedIn profile when I was in the corporate environment, and when I was looking for jobs and needed to show off my resume and qualifications, or even when I wanted to be found by other potential employers—it sure was fun to fly out to Google headquarters for an interview in 2007, entirely thanks to LinkedIn. But is there more to LinkedIn?


You probably wonder, as I did, just what could it do for you as a blogger, a writer, or a solopreneur. What more can you really do on LinkedIn besides creating a nice static profile, connecting with a few people in your network, getting a couple of recommendations, and then letting it collect digital dust?


Apparently, a lot!


I was missing the point altogether. Now that I’ve had a chance to dig in deep under the surface of LinkedIn, I want to tell you why it is smart and even profitable to have a professional presence and engagement on LinkedIn.


LinkedIn has become the world’s largest network for business professionals—it has over 100 million members. It is the best place to market yourself as such, and network with other business professionals. Facebook and Twitter combined cannot give you that space unless you spend a lot of time targeting the right people. Maybe.


LinkedIn, however, specializes in this: it makes it very easy for you to connect with like-minded business professionals in your field.


Since I started using it, I have had one of my raw vegan recipes featured on a food network show online, met an amazing client, connected with several coaches and speakers for possible collaboration, and am scheduled to be on a Chicago TV station later in October to promote my book. All from using LinkedIn Groups and ranking for the right keywords—and I am not even a serial user … yet!


First, allow me to anticipate and then respond to a common reaction:


“You mean I have to keep up with yet another social media platform? You gotta be kidding me!”


Yes, and I’m not kidding! Listen, make the time, even if you have to take a “vacation” from Facebook and automate or minimize your Tweets for a few days—or even a couple of weeks. Explore and learn to use LinkedIn well and integrate it into your schedule. It will do wonders for your blog and business.


You really cannot afford to ignore LinkedIn any more. Here are four reasons why you should embrace it, starting today:

The LinkedIn community approaches networking with a business-oriented mindset and wants to hear about your business, your offers, your products, and your services.The spirit of the LinkedIn community is to support one another as business professionals, as opposed to Facebook and Twitter where we are first peeps and friends before we talk business.The LinkedIn professionals are very likely decision makers in their business and your connection with the right person could mean real business and profits.LinkedIn search database is used widely for finding candidates not just for a traditional job but also for consulting, contracting, targeted projects, and other unique opportunities. You do want to show up when they search for your target keywords, don’t you?

Let’s get on with the show. Here are three fundamental ways you can build your presence on LinkedIn to make it really work for you.


You need to have an attractive profile. First, complete these sections using keywords relevant to your expertise and areas of interest:

your professional headlinethe Your Summary sectionthe Your Experience section.

As you fill out the above information, remember to not write in “resume” language—create something more along the lines of sales copy about who you are and what you can offer. Think about presenting yourself in that light to the world, and think about prospects, potential clients, and business partners who read this.


Think of this information as your brand in action. Make sure you stay consistent in terms of the way you present yourself on your website and other places online.


The recommendations on LinkedIn are essentially testimonials from your network telling about their experience of working with you. I know that these have brought me a lot of credibility over time, and it is a really good way to display social proof.


Use the following rules for building up your recommendations:

Find testimonials from clients and business partners in your email or on your website. Then contact them and ask them if they wouldn’t mind sending that to you in the form of a LinkedIn recommendation. Obviously, you’ll first need to connect with them on LinkedIn.Seek out your trusted friends, colleagues, and mentors whom you respect and offer to first write them a sincere recommendation. Then ask if they have a good story about interacting with you to send as a recommendation.Offer to write recommendations for people with whom you have worked in the past. Be sincere and specific in your praise, and do so without pushing to get a recommedation in return. Choose the people wisely, preferably only those with whom you are still on good terms. Most will likely write you a recommendation in return if they feel the same way about your work.If people offer to write a recommendation for you, thank them profusely and remember to point out your specific areas of strength and expertise that you want them to emphasize. Most will gladly comply.

The heart of LinkedIn is in its groups. Groups are the forums where discussions take place among hundreds of thousands of business professionals with a polished and clean user interface. I love the layout and the features in the Groups; it is far more advanced than any in Facebook and other online forums I have used.


Here are some quick tips for engaging well in groups:

Choose groups that interest you using Groups search.Look for active membership participation by browsing the discussions.Look at the Groups rules and be aware of them.Join your Groups of choice and watch first before jumping in to contribute.Contribute to an active discussion first before starting your own discussion.

The Groups are where the learning and the networking happen. I find myself constantly drawn to the knowledge that flows freely in the LinkedIn Groups. There is usually enough critical mass in a group that if anyone presents false information, it is quickly balanced out or corrected by other members. My experience has been extremely positive. In fact, a few weeks ago, I worked up the courage to create my own group! Who knows, maybe I have inspired you to do the same thing too?


It’s never too early or too late to jump on LinkedIn. Even if you are blogging just for fun or thinking about starting your own business down the road, there is only an upside to having a network on which you can rely and from which you can draw both inspiration and opportunity. LinkedIn fits that bill perfectly!


Farnoosh Brock is a corporate escapee, writer, photographer, yogini, and coach at Prolific Living. She empowers you to crush your daily fears and live life on your own terms with smart habits. Naturally, she would love to connect with you on LinkedIn!


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Are You the Friend Who Never Shuts Up?

This guest post is by Daniel Smith of Propaganda House.


You know who I’m talking about: that friend who makes you wince whenever you see them pop up on your phone, or makes you dread social events that you know they’re going to be at. They’re like Jerry’s friend Joel Horneck in the Seinfeld episode “Male Unbonding“—the person who never shuts about themselves, and doesn’t pay attention to a single word you say.

Not listening Image copyright Renee Jansoa - Fotolia.com

Yes, I was becoming a Joel Horneck on social media. I was getting too absorbed in my own stuff, only caring about how many people viewed my posts and shared them with others. Scheduling posts on Facebook and Twitter, and not even looking at the timeline to see what other people were sharing.

Meanwhile, I was missing out on all the fantastic content that others were posting, and also missing out on developing relationships with these like-minded content creators.


The number one tip in the Social Media Examiner article “6 ways to become likeable with social media” is to “listen and never stop listening”.


Everyone wants to be heard, including your customers and clients. Listening to people is the best way to make them feel important, and it’s also the best way to build their trust in you. Don’t think this just applies to individuals; businesses can be good listeners as well, and can reap just as many rewards—potentially many more.


How do you think people get successful on social media? I can assure you it’s not by constantly talking down to their followers.


One thing I’ve noticed with the majority of my favorite content creators on social media is that regardless of the size of their followings, they take the time to thank you or reply when you share their posts or leave a comment. The really good ones even personalize the experience by taking the time to check out your site and comment about it.


Don’t think they’ve got some magical advantage which allows them to engage better than you—there are only 24 hours in their days as well. Think of it this way: if you’re really efficient, you could check out someone’s site and comment about it in less than two minutes. I know those minutes add up pretty quickly, but if it creates a long term fan/subscriber/client/customer, isn’t it worth it?


Reacting when people comment on or share your work is only a start, though. You should be aiming to be proactive.


Take some time each day to check out other peoples’ work, leave a comment, and share it to show them how valuable you found it. Not only will you make them feel good about what they’ve done and motivate them to do more; there’s a fair chance they’ll return the favor at some point down the track. Some simple ways to be proactive and show that you’re listening include:

Take some time out each day to retweet other peoples’ tweets. Be authentic, though: don’t just retweet for the sake of it. Retweet the stuff you like and think will be valuable to your audience.Subscribe to peoples’ blogs and comment as often as you can.Promote other peoples’ content by sharing with your audience on networks like Twitter, Facebook, and LinkedIn.Create conversations and engage others by replying to their tweets, commenting on Facebook posts, etc.

If doing these things doesn’t come naturally, it might help to create a list. Set yourself a number of retweets and comments that you’ll make each day, and eventually it will become second nature.


How can you start doing it right away? Leave a comment on this post, or share it! Obviously that’s what I want you to do, but it’s also a good way to see if I’m practicing what I preach. Will I reply to your comment? Will I thank you for sharing it? Let’s find out…


Daniel Smith is the founder of and social media consultant at Propaganda House. Hit him up on twitter @propagandahouse.


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